Key Insights:

1. High Sales Concentration in London

• The London region shows a disproportionately high number of locations with top sales values, particularly for customers like Sandwich Sandwich.
• This indicates a strong urban market, possibly due to higher population density and consumer traffic.

2. Regional Variability in Product Preference

• Some regions, such as Yorkshire and the Humber and South West England, exhibit a preference for certain products (e.g., higher sales of instant coffee compared to cold brew or espresso).
• This variability could be influenced by regional demographics, climate, or cultural differences.

3. Outliers in Rural and Less Urbanised Areas

• Locations in less urbanised areas, like North Devon or Pembrokeshire, demonstrate occasional outliers with unexpectedly high sales.
• This could reflect local factors such as tourism hotspots or the absence of competing businesses.

Distribution